We leverage the power of people, technology and innovation to provide our clients with
long-term winning solutions

Management Committee

“At SIMCO, everyone contributes to the overall success of the organization. Each individual role is unique and equally important in providing quality products and solutions that will meet and exceed our clients’ expectations.”

We leverage talent and core competencies; and inspire and lead other leaders, who in turn drive performance throughout the rest of the organization.

We maximize client and shareholder value through the development of world-class infrastructure durability design engineering technologies and solutions, and we continually strive for excellence in all of the products and services we provide.

We lead by example through our commitment that empowers our organization to achieve the highest levels of quality and client satisfaction.

Jacques Marchand President SIMCO Technologies

Jacques Marchand, P.Eng., Ph.D.


Dr. Marchand co-founded Service d’Expertise en Matériaux (S.E.M.) Inc. in 1989 and SIMCO Technologies Inc. in 1997. He is an internationally recognized expert in concrete mixture design, degradation mechanism analysis and durability modeling of concrete infrastructure. From 1992 to 2012, Dr. Marchand has led a productive academic career, as a tenured Professor for the Department of Civil Engineering at Laval University, during which he also held a Canada Research Chair and a NSERC Industrial Research Chair. As principal officer of SIMCO, Dr. Marchand heads the strategic initiatives of the organization and is responsible for negotiating alliances with key partners.

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Elisabeth Reid Executive Vice President

Elisabeth Reid, P.Eng., M.Sc.

Executive Vice President

Mrs. Reid joined Service d’Expertise en Matériaux (S.E.M.) Inc. as General Manager in 1994, became a shareholder in 1996, and co-founded SIMCO Technologies Inc. in 1997. As Executive Vice President, Sales & Marketing, she led many strategic and high-potential growth initiatives. She identified and evaluated business opportunities as well as new markets for SIMCO’s services and solutions while managing and building long-term strategic relationships with partners across various industries around the world. From early on in her career, Mrs. Reid has been very involved in her business and social community and has served on many different boards and executive committees.

Today, as Executive Vice President, she oversees new strategic business opportunities, marketing and sales efforts, while supervising SIMCO’s overall operations and departments. Mrs. Reid is also responsible for planning, developing and implementing key business strategies that support SIMCO’s corporate mission and objectives.